Your website's conversion problem, solved.
I fix your website's conversion rate so you make more revenue with the same traffic. Measurable results in less than one week, guaranteed.
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Free Analysis
I taught my AI everything I know.
12 years of figuring out what makes people click, buy, and come back — encoded into an AI that analyzes your website across 7 dimensions. Paste your URL and see what it finds. It's free, no strings attached.
Free AI-powered CRO audit using my 7-dimension framework
Agencies hire ten people to do what one focused person with AI can do better.
I spent 12 years managing design, dev, and marketing teams. Not from above — in the trenches, learning every discipline hands-on.
Most people pick a lane. Strategy or execution. Design or development. I work at the intersection — and that's where conversion rate optimization actually happens.
Now I direct AI agents with the same depth I used to direct people. And I built a system that proves it.
CRO /ˌsiː.ɑːr.ˈoʊ/ n.
Conversion Rate Optimization
The practice of getting more revenue from the traffic you already have — more clicks, more sign-ups, more purchases — without spending more on ads.
Results
The work speaks for itself.
AI Transformation Big Brand Ventures (Kevin Harrington)
Agency Goes Agentic
Replaced the entire manual dev/CRO toolchain with AI agents. Built 21 custom skills, automated A/B testing, closed-loop optimization.
"The Yangflow team has shown passion and commitment every step of the way."
— Ryan Foster, USA BMX
CRO & Growth Atomic Leads
$2.5M Campaigns, 45% Lift
Marketing Tech Lead for mission-critical tax season campaigns. $2.5M ad spend in 4-5 day windows targeting $4-6M revenue. Built CRO processes and created a new subscription product.
"130,000 new customers in a 5 week period. Prepare for your expectations to be exceeded."
— Geoff Knight, CEO
E-commerce Well Woven
Built the Growth Engine
Took an e-commerce brand with no CRO processes and built the entire infrastructure: A/B testing, landing page optimization, persona development, media buying team. Tripled monthly revenue in under 2 years.
"Rafael did outstanding work. He managed various projects and displayed a wide skill set."
— Upwork Review
Startup Mindfulness Exercises
OKRs → Full Business Overhaul
Hired for OKR setup. Ended up revitalizing the entire business: community launch on Circle, CRO introduction, financial planning, operations.
"He could help revitalize every area of my business from the ground up."
— Sean Fargo, Founder
Platform Rebuild USA BMX
30-Year-Old Org Goes Modern
2.5-year legacy system modernization for an Olympic sports organization. Website, admin tool, database — all rebuilt from outdated Ruby. Team member hired by client.
"A super reliable team dedicated to their work — a true diamond in the rough."
— Ryan Foster, USA BMX
Team & Advisory Riza
Broken Team → Acqui-hire
Diagnosed a failing dev team bleeding the founder's budget. Rebuilt with my own specialists. Coached the non-technical founder. Client bought the entire team.
"Rafael took me through a difficult, incredibly constructive journey. Our productivity has increased exponentially."
— Cynthia King-Guffey, Founder
What People Say
What clients say.
"We brought Rafael in to manage our mission-critical tax season campaigns — $2.5M in ad spend crammed into 4-5 day windows, targeting $4-6M in revenue. The stakes were enormous. He didn't just manage the campaigns — he built our entire CRO process, created a new subscription product, and drove a 45% sales increase. 130,000 new customers in a 5 week period. Whatever expectations you have, prepare for them to be exceeded."
— Geoff Knight, Founder & CEO, Atomic Leads
"I originally hired Rafael for help with OKRs, but it quickly became apparent that he could help revitalize every area of my business from the ground up. He launched our community on Circle, introduced CRO for the first time, restructured our financial planning, and streamlined operations. The revenue impact was in the six figures. I cannot recommend him highly enough."
— Sean Fargo, Founder, Mindfulness Exercises
"We have partnered with Yangflow for over 2 years on a very large enterprise project. Their strength in project management and communication is a massive plus. A super reliable team dedicated to their work — a true diamond in the rough."
— Ryan Foster, USA BMX
"Rafael is one of the most competent and versatile marketers and project managers I have ever worked with. He makes me a better professional every day."
— Juliano Calixto, Head of Growth & Strategy
"Such a perfect team, they gave us much more than we could expect. Great team, superb leadership and always available for the best!"
— Douglas Camatta
"He has a brilliant mind and is full of ideas to ensure exponential growth. The leadership role he plays is exemplary, transparent and reliable."
— Fernando Lima, Head of CS @ Zenvia
"Organized, insightful, efficient, respectful, proactive, and smart-as-heck. It's like getting a group of digital surgeons."
— FM Byers, SM Digital
"As a new company in Brasil we found a true partner in Yangflow. They exceeded our expectations."
— Fernando Skiarski
Work with me
Your traffic is already there.
Make it convert.
I take your existing visitors and turn more of them into customers. No agency overhead. No long contracts. Just measurable growth.
Audit
I analyze your site across 7 dimensions. You get a ranked list of what's costing you conversions — with estimated revenue impact.
Test
I clone your pages, build optimized variants, and deploy A/B tests at the edge. No disruption to your live site. Results in 2-4 weeks.
Grow
Winners get promoted. The loop repeats. Your conversion rate climbs, your revenue grows, and the system keeps optimizing — continuously.
This is for you if you:
- ✓ Are spending on ads but your site isn't converting the traffic into customers
- ✓ Want to increase revenue without increasing your ad budget
- ✓ Have tried agencies but got slow turnarounds and mediocre results
- ✓ Need a senior professional who understands design, dev, and marketing — not a team of juniors
Why this is different
- → One senior AI-enabled professional, not a team of juniors. 12+ years of growth expertise directing AI agents. Not a junior account manager relaying feedback.
- → AI-native speed. My agentic CRO system runs 21 custom AI skills. What takes an agency a week, I ship in days.
- → Continuous, not one-off. This isn't a report that sits in a drawer. I keep tracking results and iterating — with AI and human oversight.
- → Results-based pricing available. I'm confident enough to tie my fees to your results. If I don't move the needle, you don't pay.
Toolkit
The stack behind the results.
AI & Agentic Systems
CRO & Analytics
Infrastructure
E-commerce
Marketing
Operations
Let's find what's costing you conversions.
Book a free 30-minute call. I'll analyze your site, identify the biggest opportunities, and show you exactly where you're leaving money on the table.
- ✓ Improve your website's conversion rate
- ✓ Make more revenue with your existing traffic
- ✓ Get measurable results in less than one week